Confirming the connection between the specific product for the project and the target consumer first will put you on the path to a clear marketing objective and eventually, a well-developed persuasive campaign. View Post

Use an icebreaker that makes a list and choices in your introduction whether you think you need to or not! In this tip, we offer essential headlines to cover in your introduction for any session you facilitate. View Post

Specific ideas have a much higher chance of becoming reality than vague ones. You can involve the resource group in giving you just enough detail in each idea to make them specific and clear. View Post

If you want to make sure that some action is taken on your list of ideas, budget enough time to make choices. In this tip, learn techniques to make choices every time you help a resource group make a list. View Post

Use a scribe to write the ideas on the list and keep your session moving. Take this crash course in how to scribe properly so the quality of the ideas that are captured on your list doesn’t suffer. View Post

You’ve probably been wondering why someone dropped a bunch of red dots in your Creative Facilitator graduation kit. Here’s how to use those to make a “soft choice.” View Post

You need to balance the need to capture enough detail about each idea with the need to keep the session moving. Engage your resource group in filling in just enough detail about an idea before you move on to the next one. View Post